Well, 2018 is well under way and if you’re a local small business owner then it’s time for a digital marketing audit and find out how the best local digital marketing agency in Plano, TX can help you grow your customer base, increase your market share and develop exceptional brand loyalty.
Grow your customer base with a local digital marketing agency
When working with a digital marketing agency or a consultant these elements to your campaign are very important. As a small business you simply must grow your customer base. What does this mean? It means attracting new customers who want to do business with you. These are not repeat customers, although we all love them, this is fresh new paying customers who help keep your business growing.
New customers can be found by having an audit performed on your marketing plan. This will show where the people are hanging out who want to get to know about your company products or services. Are they finding your by Google search, Facebook, your blog articles, LinkedIn, where? Its critical to know where your potential customers are so you can more focus on how to provide them great value. Simply said, this is about raw growth and digital marketing is here to stay.
Increase your market share
What about increasing your market share? This is a heroic task in itself; it’s also one you don’t want your competition mastering first. Increasing your market share means:
“By strengthening customer relationships, companies protect their existing market share by preventing current customers from jumping ship when a competitor rolls out a hot new offer.”
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What are you doing that’s innovative, different and creative to increase your market share? Some great ideas would be to stick with a predetermined monthly blogging schedule delivering great helping content to your customer base as well as potential new customers. Offer tips and tricks for people to help them solve a real problem your actual customers face. Give valuable information that they will be grateful for and will help them place you as an authority in your market. This is a simple way to increase your market share and it also helps build upon your brand loyalty.
Develop exceptional brand loyalty
Brand loyalty means your followers will keep you foremost in their buying decisions above others and will share you on their social media channels. Social media is no longer child’s play but rather it is a major source of credible and trust worthy network referrals for business. We see it all the time on Facebook…
”Hey FB Friends, I’m looking for a children’s dentist in Plano. Anyone have a great recommendation who offers a cash discount?”
Developing exceptional brand loyalty means being your brand, backing up your truths, communication with your audience and letting everyone know your there to help. Remember, on social media there are flies on the walls waiting to see if you respond and how.
“81% of consumers’ purchasing decisions are influenced by their friends’ social media posts.” (Forbes)
When its all said and done if you want to take control of your business journey in 2018 then it’s a must you work with a digital marketing agency in Plano who will audit your situation, see where you are and devise a plan to help you get where you want to go.
Contact Us for information on how you can gain traction and reach your goals starting now!
Blue Mule Marketing is an locally owned and operated digital marketing agency located in Plano, TX.